Shift Primary Format to Reels
Emily Bell's current engagement rate of 0.74% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap.
Details
For accounts under 50K followers like Emily Bell's (26,624), Reels deliver higher reach than static posts, and industry data shows Reels average a 0.52% ER versus 0.45% for static images — but more importantly, the expanded reach they generate exposes Emily Bell's content to new potential followers who can compound Emily Bell's engagement pool. Commit to posting at least 3 Reels per week for the next 30 days and track whether median likes (currently 192) and median comments (currently 4.5) trend upward.
