Shift Posting Strategy Toward Reels
Emilie Sobel's Reels are already outperforming their static posts by a significant margin — 3.73% ER versus 0.25% for posts — yet their overall account ER sits at just 0.2%, well below the 2.5-5% benchmark for micro creators.
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Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, increasing their Reels output as a share of their 23 analyzed posts should directly lift their account-wide engagement rate toward the micro-tier benchmark.
