Revive Reels With Conversation Hooks
Their Reels ER is critically low at 0.1% compared to their Posts ER of 5.45%, meaning their video content is nearly invisible while their static and carousel posts are performing well within the nano-tier benchmark of 3.5-8%.
Details
Since industry data shows Reels get higher reach for accounts under 50K followers, this is a missed growth lever. End every Reel with a direct question or polarizing statement in the caption to drive comments and close the gap between their 0.1% Reels ER and their 5.45% Posts ER.
