Shift Content Mix Toward More Reels
The Reels ER of 9.94% nearly doubles the Posts ER of 5.41%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers, which fits the 1,368-follower base of Adventures with Em 🦦.
Details
Aim to publish Reels for at least 60-70% of the content to capitalize on this gap and push the overall 5.26% ER closer to the top of the nano tier's 3.5-8% range.
