Shift Budget Toward Posts Over Reels
Static and carousel posts are outperforming Reels — Posts ER sits at 3.82% versus Reels ER at 2.59%, a gap of 1.23 percentage points.
Details
While Reels offer higher reach for accounts under 50K followers, current engagement data suggests the audience responds more strongly to feed posts, so prioritize publishing at least 3 posts for every 1 Reel until the Reels ER closes that gap. Experiment with carousel formats specifically, as industry benchmarks show carousels lead all content formats at 0.55% average ER.
