Shift Budget Toward Reels Production
Their Reels are already outperforming their static posts with a 7.2% ER versus their overall 5.03% account average, and industry data confirms Reels get higher reach for accounts under 50K followers like their at 2,723.
Details
Aim to make Reels their primary format by increasing their share to at least 60% of their monthly output. Prioritize hooks in the first 2 seconds and include a direct call-to-action in the caption to convert that extra reach into comments.
