Shift Budget Toward Reels Immediately
Emaan Sajid | Food Creator's Reels are generating a 20.37% engagement rate compared to just 1.84% on static posts — that is an 11x performance gap they are not fully exploiting.
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Industry data confirms Reels get higher reach for accounts under 50K followers, and at 23,496 followers they sit squarely in that high-leverage zone. Aim to make at least 3 out of every 5 posts a Reel to compound that reach advantage and pull their overall account ER closer to the 2.5-5% micro-tier benchmark.
