Shift Reels Strategy to Close ER Gap
Emaan Samani's Posts ER sits at 15.56% while their Reels ER trails at 10.31% — a 5.25-point gap that represents a clear optimization opportunity.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Emaan Samani is at 13,561), closing this gap by repurposing their highest-performing post content into Reels format could meaningfully lift their overall 15.5% account ER. Audit their top 5 posts by likes and recreate them as Reels within the next two weeks to test whether the reach advantage converts into engagement parity.
