Shift Posting Strategy Toward Reels
Ellie Thompson's Reels are generating a 14.87% engagement rate compared to just 1.47% for static posts — a 10x performance gap Ellie Thompson is not fully capitalizing on.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Ellie Thompson's account sits at 13,805 followers, this format is algorithmically favored for their tier. Aim to make at least 60-70% of Ellie Thompson's new content Reels to compound that reach advantage and pull Ellie Thompson's overall 1.59% account ER closer to the 2.5-5% micro-tier benchmark.
