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@elleindia · 1.2M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 1.2M followers · 0.06% engagement
Next step
Snippet can use this instagram result for @elleindia to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @elleindia's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @elleindia's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER (1.24%) is 20x higher than the static/carousel post ER (0.06%) and sits above the macro-tier benchmark of 0.5-1%.
Details
Since the overall posts ER of 0.06% is far below the macro average, reallocate at least 3-4 of the next 5 posts to Reels to pull the blended engagement rate closer to the 0.5-1% macro benchmark.
The like/comment ratio of 178.2:1 (764 median likes vs.
Details
only 19 median comments) shows comments are the weakest engagement signal. Insert direct questions or polls in captions and Reels to push comment volume up, since 73% of brands prioritize engagement rate over follower count and comments carry outsized weight in ER calculations.
With 1,244,371 followers but a 0.06% ER rated 'low' for the macro bracket, the estimated brand deal value of $1,000-$5,000 per post is well under the standard $10-25 per 1,000 followers benchmark (which would suggest $12,443-$31,109).
Details
ELLE India should publish a rate card that ties pricing to the stronger 1.24% Reels ER instead of follower count alone — creators with published rate cards close deals 40% faster.
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