Shift Budget Toward Posts Over Reels
Ellaf Al-Tamimi's static and carousel posts are outperforming their Reels significantly — Posts ER sits at 3.91% versus Reels ER at just 1.71%, more than double the return.
Details
Prioritize publishing carousels and static images as their primary content format, since their posts ER of 3.91% already exceeds the industry benchmark average for carousels (0.55%) and static images (0.45%), signaling strong audience resonance with that format. Aim for at least a 70/30 split favoring posts over Reels until their Reels ER climbs closer to their overall account ER of 3.61%.
