Shift Feed Strategy Toward Reels
ELITA ☆'s Reels are outperforming static posts by a significant margin — 6.51% ER versus 1.6% for posts — yet the overall account ER sits at 1.45%, below the 2.5-5% micro-tier benchmark.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers (the account has 42,955), increasing Reels output as a share of the 21 analyzed posts should directly lift the blended engagement rate toward the micro-tier average. The goal should be to make at least 60% of new content Reels until the overall ER crosses 2.5%.
