Shift Posting Mix Toward Reels
Elisa Mennier's current engagement rate is 0.47%, far below the 3.5-8% benchmark for nano accounts under 10K followers.
Details
Reels outperform static images (0.52% vs 0.45% average ER) and receive higher algorithmic reach for accounts under 50K — making them their fastest lever to close the gap. Aim to make at least 50% of their next 20 posts Reels, tracking whether per-post ER improves above Elisa Mennier's current 0.47% baseline.
