Shift More Budget Toward Carousel Posts
Elise Andersen's current Posts ER sits at 4.56%, already strong for the nano tier, but industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images — making them the highest-performing format by format type.
Details
Audit Elise Andersen's last 30 posts and identify what share are carousels; if carousels are underrepresented, aim to replace at least one static image per week with a multi-slide carousel to incrementally push their median likes above the current 224.5 baseline.
