Shift Budget Toward Carousel Posts
Elba's current engagement rate of 0.04% is critically below the 2.5-5% benchmark for micro-tier accounts, and their Reels ER of 0.04% is underperforming even their Posts ER of 0.06%.
Details
Industry benchmarks show Carousels lead all formats at 0.55% ER — nearly 14x their current rate — so replacing at least half of their Reels output with multi-slide Carousels is the highest-leverage format shift Elba can make right now. Audit Elba's next 10 planned posts and convert at least 5 into Carousels with a strong hook on slide one to drive swipe-throughs.
