Replace Reels With Carousel Posts
Reels are underperforming at a 0.27% ER compared to the Posts ER of 0.37%, and both sit well below the mid-tier benchmark of 1-2%.
Details
Industry data shows Carousels average a 0.55% ER — the highest of any format — which would represent a roughly 48% lift over the current Posts ER. An audit of the last 22 posts suggests shifting at least 50% of the upcoming content calendar to multi-slide Carousels, prioritizing educational or swipe-worthy formats that naturally drive saves and shares.
