Convert Static Posts to Carousels
The current engagement rate of 6.1% already outperforms the micro-tier benchmark of 2.5-5%, but carousel posts industry-wide lead all formats with a 0.55% average ER versus 0.45% for static images — a 22% relative advantage.
Details
An audit of the last 20 posts can identify any single-image educational content that can be reformatted into multi-slide carousels; given the 'ekta.explains' brand, step-by-step explainer carousels are a natural fit that can push the median likes above the current 634.5 baseline.
