Double Down on Reels for Reach
Everton Lopes' Reels are already outperforming Posts ER (4.14% vs 3.69%), and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — which directly applies to the 9,203-follower account.
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Aim to shift at least 60% of weekly output to Reels to capitalize on this algorithmic advantage. Consistently publishing Reels also positions the account to command the 20-40% rate premium brands pay for that format, pushing per-post value closer to the $250 ceiling of the current $75-$250 range.
