Shift Feed Strategy Toward Reels
Edwin Tong's Reels are generating a 28.32% ER compared to just 6.55% for posts, meaning Reels outperform Edwin Tong's feed content by over 4x.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, increasing Edwin Tong's Reels output as a share of Edwin Tong's 24 analyzed posts is the single highest-leverage move Edwin Tong can make right now. Aim to replace at least half of Edwin Tong's static or carousel posts with Reels to compound on the engagement signal Edwin Tong is already producing.
