Shift to Carousels to Lift ER
eD Travel Lifestyle's current engagement rate of 0.01% is drastically below the mid-tier benchmark of 1-2%, and their Like/Comment ratio of 52.5:1 suggests passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — audit eD Travel Lifestyle's last 30 posts and replace static single-image content (0.45% benchmark ER) with multi-slide carousels that prompt swipes and saves on every post going forward.
