Shift Posts Budget Toward Carousels
Edward Chan's posts are outperforming Edward Chan's Reels at 4.48% vs 2.96% ER, suggesting their audience responds more strongly to static or carousel formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts over Reels could help sustain their excellent 4.47% overall ER rather than diluting it with underperforming Reels. Aim to replace at least 2 of Edward Chan's next 4 Reels with carousel posts and track whether median likes climb above their current 1,104.
