Eduardo Herrera's InstagramEngagement

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Since industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, the posts are dramatically outperforming format norms, so the account should prioritize publishing at least 2 posts for every 1 Reel until Reels ER closes that gap. An audit of the last 5 Reels is recommended to identify whether hook strength, caption length, or posting time is suppressing performance relative to the posts.

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Ending every caption with a direct, single-answer question tied to the content topic will lower the friction of responding, with a target of pushing median comments from 2.0 toward 5+. Given that 73% of brands prioritize engagement rate over follower count, improving comment volume will also strengthen the case for brand deals beyond the current $25-$75 per post estimate.

Details

With 1,724 followers and a $10-25 per 1,000 followers industry rate for feed posts, the baseline is $17-$43 per post, but the above-average ER justifies pushing toward the top of the $25-$75 estimated range. Creating a published rate card immediately is advised — data shows creators with rate cards close deals 40% faster — and including the 5.86% Posts ER as a headline metric will justify premium pricing.