Go All-In On Reels
Their Reels are generating a 6.0% engagement rate compared to just 0.25% for static posts — a 24x performance gap that demands an immediate content pivot.
Details
Shift at least 70% of their posting schedule to Reels, since this format is already driving the bulk of their overall 2.84% account ER, which already exceeds the 1-2% mid-tier benchmark. Prioritize Reels with strong hooks in the first 2 seconds and a clear call-to-action to push their median comment count above its current low of 25 per post.
