Revive Reels to Unlock Reach
The Reels ER sits at 0.0% while the Posts ER is driving a strong 9.42% — this gap represents a major untapped growth lever.
Details
Industry benchmarks show Reels get higher reach specifically for accounts under 50K followers like Edouard de Weissenbruch (35,965), meaning consistent Reels output could significantly expand the audience beyond the current engaged base. Commit to posting at least 2 Reels per week, repurposing the highest-performing static content themes to test what format resonates.
