Drive Comments to Close the Engagement Gap
The ER of 0.88% sits well below the 2.5-5% average for micro creators (10K-100K), and the 20.6:1 like/comment ratio shows comments are a weak point (median 11 comments vs 428.5 likes).
Details
Adding direct questions or polls in captions can push comment volume up — even moving the ratio from 20.6:1 to 15:1 would meaningfully lift the overall ER toward the tier benchmark.
