Shift Content Mix Toward Reels
Eddy Soh's Reels are generating a 26.97% engagement rate compared to just 1.9% across Eddy Soh's standard posts — a gap that demands an immediate content strategy shift.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Eddy Soh is at 19,037), prioritizing Reels in their posting schedule is their single highest-leverage move. Aim to make at least 60% of their next 10 posts Reels to compound that reach advantage and pull their overall account ER closer to the 2.5-5% micro-tier benchmark.
