Double Down on Reels Production
Reels are generating a 220.49% engagement rate compared to just 6.36% on posts, making them the single highest-leverage content format for Elliott Chard.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the 1,298-follower account sits squarely in that window. Shifting at least 50% of weekly output to Reels will compound that outsized reach and push the overall account ER even further above the 3.5-8% nano benchmark already exceeded.
