Shift Content Mix Toward Reels
Steph's Reels ER (4.01%) is exactly double the static Posts ER (2.0%) and well above the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K (at 62,209, the account is still in range to benefit), increasing Reels frequency can pull the blended ER above the 2.03% average and closer to the top of the micro-tier benchmark (2.5-5%).
