Shift Feed Strategy Toward Reels
Taylor Dixon | AUSTIN TEXAS INFLUENCER's Reels are generating a 3.75% engagement rate compared to just 1.38% on standard posts — that's a 172% performance gap within their own content.
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Given that their overall ER of 1.45% already sits below the 2.5-5% micro-tier benchmark, prioritizing Reels in their posting cadence is the fastest lever to close that gap. Aim to make at least 60% of their next 10 posts Reels, focusing on short Austin food and drink experiences that hook in the first 2 seconds.
