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@easystreetrecords · 180.0K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 180.0K followers · 0.12% engagement
Next step
Snippet can use this instagram result for @easystreetrecords to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @easystreetrecords's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @easystreetrecords's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Easy Street Records' current Posts ER sits at 0.15% and Reels ER at 0.16%, both far below the mid-tier benchmark of 1-2%.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — which is roughly 3.5x their current posts performance. Audit their last 27 analyzed posts and replace at least 50% of static image content with carousel posts to systematically close the gap toward benchmark.
Easy Street Records' Like/Comment ratio is 12.1:1, meaning their 210 median likes are generating only 6 median comments — a signal that their content is passive rather than conversational, which suppresses algorithmic distribution.
Details
End every caption with a single, specific question tied to their content (e.g., 'Which of these two records would you grab first?') to directly target comment volume and bring that ratio closer to 8:1 or lower. Higher comment counts are a strong engagement quality signal that brands evaluate, especially given that 73% of brands prioritize engagement rate over follower count.
Easy Street Records' estimated brand deal value of $250-$1,000 per post is being held back by their 0.12% ER, but they can still close deals faster by formalizing their pricing.
Details
Creators with published rate cards close deals 40% faster, and at their 180,027 follower count the standard range is $10-25 per 1,000 followers for feed posts, with Reels commanding a 20-40% premium on top of that. Build a one-page rate card that lists their base feed rate, a Reels premium tier, and a usage rights add-on of 25-50% to maximize revenue per deal while their engagement recovers.
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