Shift Posting Strategy to Reels
The current engagement rate of 0.14% is critically below the 2.5-5% benchmark for micro-tier accounts (10K-100K followers).
Details
Reels outperform static images in ER (0.52% vs 0.45%) and are specifically noted to drive higher reach for accounts under 50K followers — Eastspring Indonesia's 12,450 follower count puts the account squarely in that high-opportunity zone. Commit to posting at least 3 Reels per week for the next 30 days and track whether median likes climb above the current baseline of 17.0.
