Prioritize Static Posts and Carousels Over Reels
The Posts ER sits at 9.57% versus just 2.43% for Reels—a massive gap that shows the audience responds far better to static/carousel content than video.
Details
Shift the posting cadence to lean more heavily on static and carousel formats, since even industry benchmarks show carousels (0.55%) slightly edging out Reels (0.52%) in average ER.
