Shift Budget Toward Posts Over Reels
Dylan Bowman's Posts are outperforming Reels by more than 2x — Posts ER is 2.31% versus Reels ER of just 1.06%.
Details
Since industry benchmarks show Reels only command a 0.52% average ER anyway, doubling down on the stronger Posts format and reducing low-performing Reels frequency is an immediate lever to pull the overall 2.17% account ER closer to the 2.5-5% micro-tier benchmark. An audit of the last 23 posts can identify which Post formats drove above-median likes (the median is 1,109) to replicate those content patterns consistently.
