Shift Budget From Reels to Posts
The Posts ER is 3.01% versus the Reels ER of just 0.96% — meaning static and carousel content is outperforming Reels by over 3x in engagement.
Details
Until the cause of suppressed Reels performance is identified, prioritize publishing more feed posts and carousels to protect the overall 2.46% account ER, which is already sitting at the lower boundary of the healthy 2.5-5% micro-tier benchmark. Audit the last 10 Reels for hook strength, caption length, and posting time, then run a 30-day test doubling feed post frequency before reintroducing Reels.
