Shift Primary Format to Reels
Their current engagement rate of 0.87% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like theirs at 9,781.
Details
Aim to make at least 50% of their next 20 posts Reels, mirroring the format that commands the highest reach in their tier, and track whether their median likes (currently 76.5) and median comments (currently 8.5) rise within a 30-day window.
