Shift Feed Strategy Toward Carousels
Dr.
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Meghna Mour | Dermatologist, Mumbai's current engagement rate of 0.83% sits well below the nano-tier benchmark of 3.5-8%, and Dr. Meghna Mour | Dermatologist, Mumbai's like/comment ratio of 73.3:1 signals that followers are passively scrolling rather than actively interacting. Carousels drive an industry average ER of 0.55% even at scale, but for nano accounts they consistently outperform static images by encouraging swipe-through behavior — publish at least 3 carousel posts over the next two weeks with a direct question or poll prompt on the final slide to convert passive likes into comments and close the gap on that 73.3:1 ratio.
