Replace Static Posts With Reels Immediately
The current engagement rate is 0.09% — drastically below the 2.5-5% benchmark for micro accounts of this size (11,584 followers).
Details
Industry data shows Reels get higher reach for accounts under 50K followers, and Reels average a 0.52% ER versus 0.45% for static images, meaning a format shift alone could meaningfully close the gap. Pure Kick should commit to posting at least 3 Reels per week for the next 30 days and track whether median likes climb above the current baseline of 9.5.
