Shift Feed Strategy Toward Carousels
OLIPOP's current Posts ER sits at 0.22%, well below the mid-tier benchmark of 1-2%.
Details
Industry data shows carousels average 0.55% ER — more than double OLIPOP's current posts performance — making them the highest-returning format available to OLIPOP. Aim to replace at least half of OLIPOP's static feed posts with carousels in the next 30 days and track whether median likes climb above OLIPOP's current 938 baseline.
