Drew Afualo's InstagramEngagement

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Given that the macro-tier industry benchmark for Reels ER is only 0.52%, their Reels are performing at roughly 2x the benchmark but still significantly underperform their own posts, so reallocating content effort toward posts will directly lift their overall 2.97% account ER. Audit Drew Afualo's last 22 posts and identify the top 5 performing post formats, then replicate those formats at a higher weekly frequency before investing further in Reels production.

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To close this gap, end every caption with a single, direct question tied to the content topic, and within the first 30 minutes of posting, reply to every comment to trigger algorithmic conversation signals. Even moving the ratio to 150:1 would more than double their median comment count, which directly strengthens the engagement signals Instagram's algorithm uses to distribute their content.

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At Drew Afualo's follower count of 1,461,484, the standard influencer rate of $10–25 per 1,000 followers places their baseline at $14,615–$36,537 per feed post, and since 73% of brands prioritize engagement rate over follower count, their above-benchmark ER justifies pushing toward the top of their $10,000–$50,000 estimated brand deal range. Publish a formal rate card immediately — creators with published rate cards close deals 40% faster — and explicitly cite Drew Afualo's 2.97% ER versus the 0.5–1% macro-tier average in every brand pitch deck.