Shift Content Mix Toward Carousels
The account posts at 0.13% ER, far below the 2.5-5% micro-tier benchmark, and carousels average 0.55% ER industry-wide versus 0.52% for Reels and 0.45% for static images.
Details
Since Emily Kostelnik, PhD | Vestibular Psychologist is above the 50K-follower threshold where Reels reach advantage fades, testing 2-3 carousels per week can capture that format's higher engagement ceiling.
