Shift Feed Strategy Toward Reels
Alok Chopra's Reels are outperforming their overall posts ER by a factor of nearly 19x — 5.61% versus 0.3% — which signals a clear audience preference for video content.
Details
Since their overall ER sits well below the mid-tier benchmark of 1-2%, reallocating at least 60-70% of their posting schedule to Reels is the fastest lever to close that gap. Aim to publish a minimum of 3 Reels per week and track whether sustained Reels output lifts their account-wide ER toward the 1% floor expected for their 173,842-follower tier.
