Shift to Carousels and Reels Immediately
Their current engagement rate of 0.17% is critically below the 2.5-5% benchmark for micro-tier accounts, and format choice is a key lever.
Details
Industry data shows Carousels average 0.55% ER and Reels average 0.52% ER versus 0.45% for static images — audit their last 20 posts and replace any static-heavy weeks with at least 3-4 Carousel or Reel posts per week. Prioritize Reels especially, as they command higher algorithmic reach for accounts in their follower range.
