Dr. Jinal Mehta's InstagramEngagement

Details

Jinal Mehta's Reels are outperforming their static posts by 7.7x — 3.45% ER versus 0.45% ER on posts — yet their overall account ER sits at just 0.47%, suggesting Reels make up a small fraction of their 22 analyzed posts. Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, which applies directly to their 51,833-follower account. Aim to publish at least 3 Reels for every 1 static post to pull their blended ER closer to the 2.5–5% micro-tier benchmark.

Details

Jinal Mehta's like-to-comment ratio is 17.2:1 with a median of 18 comments per post, which is a meaningful comment baseline — but those conversations are likely going unanswered, capping their engagement ceiling. Replying to every comment within the first 60 minutes of posting triggers Instagram's algorithm to redistribute the post to a wider audience, directly compounding their current 0.47% ER. Set a 1-hour post-publish window each time they go live to respond to all comments and push toward the 2.5% lower bound of the micro-tier benchmark.

Details

Jinal Mehta's estimated brand deal value of $125–$500 per post is likely being negotiated ad hoc, which costs them time and leverage. Creators with published rate cards close deals 40% faster, and since 73% of brands prioritize engagement rate over follower count, leading with their Reels ER of 3.45% — which exceeds the 0.52% industry benchmark for Reels — strengthens their positioning. Build a one-page rate card anchoring their Reels at the $500 ceiling plus a 20–40% Reels premium, and include a usage rights add-on of 25–50% to increase deal value per transaction.