Dr. Tanaya Narendra's InstagramEngagement

Details

Tanaya Narendra's Reels are generating a 9.22% ER compared to just 0.69% for posts — a 13x performance gap that makes Reels their highest-leverage content format. Prioritize publishing Reels over static posts in their content calendar to pull their overall account ER closer to their current 0.97% blended rate and well above the 0.5-1% macro-tier benchmark. Aim to convert their top-performing post topics into short-form Reels to maximize both reach and engagement on existing content ideas.

Details

Tanaya Narendra's like-to-comment ratio is 94:1 — meaning their 1,982,329 followers are passively liking content rather than actively conversing, which suppresses algorithmic distribution. End every caption or Reel with a direct, single-question call-to-action tied to their content topic (e.g., 'Drop their question below') to push their median comment count above its current 201 per post. Since 73% of brands prioritize engagement rate over follower count, increasing comment volume is the fastest way to strengthen their profile for brand deals in the $5,000-$25,000 range.

Details

Build their card around their Reels ER of 9.22% — which far exceeds the macro-tier benchmark of 0.5-1% — as their primary value anchor, and apply the standard 20-40% Reels premium on top of their base feed post rate. Include add-on line items for usage rights (+25-50%) and 30-day exclusivity (+30-40%) to capture full deal value on every negotiation.