Replace Static Posts With Reels Immediately
Akshat Chadha's Reels are generating a 7.53% engagement rate compared to just 0.21% on static posts — a 35x performance gap that makes the content decision clear.
Details
Given that Akshat Chadha's overall account ER of 0.24% sits far below the 1-2% mid-tier benchmark, shifting Akshat Chadha's posting calendar to prioritize Reels as their primary format is the single fastest lever to close that gap. Aim to replace at least 70% of Akshat Chadha's upcoming static posts with Reels to compound the reach and engagement advantage they are already demonstrating in that format.
