Convert Comments Into Carousel Conversations
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Aditi Chopra • dentist like/comment ratio of 22.1:1 and median 78 comments per post signal a highly engaged audience — but carousels are the format best positioned to deepen that. Since industry benchmarks show carousels lead all formats in engagement rate, shifting even 30-40% of their static posts to multi-slide carousels can help protect and grow their already excellent 4.87% ER. End each carousel with a direct question or poll prompt on the final slide to convert passive swipes into comment-driving responses.
