Dr. Aanchal Panth I Dermatologist's InstagramEngagement

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Aanchal Panth I Dermatologist's Reels are generating a 3.02% ER compared to just 0.9% for static posts — a 3x performance gap that signals a clear audience preference. Given that their overall account ER sits at 0.96%, consistently replacing low-performing static posts with Reels could push their blended rate closer to the 1-2% mid-tier benchmark. Aim to publish at least 3 Reels per week and track whether their median likes (currently 6,836) climb above that baseline within 30 days.

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Aanchal Panth I Dermatologist's Like/Comment ratio of 61.2:1 means their 720K audience is passively scrolling rather than actively conversing — with a median of only 86 comments per post, there is significant headroom to grow. Add a direct, single-question call-to-action at the end of every caption (e.g., 'Drop your biggest question about this below') to convert even a fraction of their 6,836 median likers into commenters. Reducing that ratio toward 40:1 would roughly double their comment volume, which Instagram's algorithm weights heavily for reach.

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Aanchal Panth I Dermatologist's current estimated brand deal value is $1,000-$5,000 per post, but their Reels ER of 3.02% significantly outperforms the 0.52% industry average for Reels — a data point that justifies a premium rate. Since 73% of brands prioritize engagement rate over follower count, lead with their Reels ER in pitch decks and apply the standard 20-40% Reels premium on top of their base feed post rate. Publishing a formal rate card with this breakdown can help them close deals up to 40% faster, per industry benchmarks.