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@dougthepug · 12.0K followers
Based on 12.0K followers · 1.52% engagement
Next step
Snippet can use this instagram result for @dougthepug to find brands, write emails, and help you close deals.
Your post rate
$75-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @dougthepug's $75-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @dougthepug's instagram audience is a fit and ask for $75-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Static and carousel posts are outperforming Reels — Posts ER sits at 1.84% versus Reels ER at 1.26%, a 46% relative gap.
Details
Prioritize publishing more feed posts (carousels or static images) in the content mix to capitalize on that higher engagement rate. Aim for at least a 2:1 ratio of posts to Reels until the Reels ER closes the gap with the Posts ER.
A Like/Comment Ratio of 52.6:1 against a median of only 3.0 comments per post signals that the audience is passively scrolling rather than actively conversing.
Details
Since 73% of brands prioritize engagement rate over follower count, boosting comments directly strengthens deal-closing power. End every caption with a single, specific question tied to the content — for example, asking followers to vote between two options — to convert even a fraction of the 180 median likes into comments and push the 1.52% overall ER closer to the 2.5–5% micro-tier benchmark.
At 12,036 followers with a 1.52% ER rated 'good' for this bracket, the estimated brand deal value is $75–$250 per post, but revenue is likely being left on the table without a formal rate card.
Details
Creators with published rate cards close deals 40% faster, and a 20–40% premium for Reels placements plus 25–50% for usage rights can legitimately be added on top of the base rate. Build a one-page rate card today listing the base feed post rate, a Reels rate at the higher end of that premium, and a usage-rights tier to maximize revenue per deal.
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