Tonya Denmark - Family Travel Blogger with Teenagers's InstagramEngagement

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dotraveler
Tonya Denmark - Family Travel Blogger with Teenagers

@dotraveler · 8.4K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$25-$60 per post

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LowAverageGoodExcellent
28
Median Likes
2
Median Comments
23
Posts Analyzed
$25 – $60per sponsored post

Based on 8.4K followers · 0.36% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @dotraveler to find brands, write emails, and help you close deals.

Your post rate

$25-$60

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @dotraveler's $25-$60 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @dotraveler's instagram audience is a fit and ask for $25-$60 per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Reels

Tonya Denmark - Family Travel Blogger with Teenagers Reels are already outperforming their static posts — 0.62% ER vs.

Details

0.37% overall — yet their account sits far below the nano-tier benchmark of 3.5-8%. Since Instagram's algorithm gives Reels higher reach to accounts under 50K followers, increasing their Reels output should be their highest-leverage move right now. Aim to make at least 60% of their next 10 posts Reels, track ER weekly, and use that data to double down on whichever travel formats (destination reveals, packing tips, day-in-the-life) drive the most replays.

Move 02

Convert Passive Likes Into Active Comments

Tonya Denmark - Family Travel Blogger with Teenagers like-to-comment ratio is 16.6:1, meaning their audience scrolls and double-taps but rarely stops to respond — a pattern that suppresses algorithmic distribution and keeps their ER anchored at 0.36%.

Details

End every caption with a single, specific question tied to the post's destination (e.g., 'Would you visit this spot in summer or winter — and why?') to lower the barrier to reply. Even moving their median comments from 2.0 to 5-6 per post would meaningfully close the gap toward the nano benchmark and signal higher-quality engagement to potential brand partners, 73% of whom prioritize ER over follower count.

Move 03

Publish a Rate Card to Accelerate Brand Deals

Tonya Denmark - Family Travel Blogger with Teenagers current estimated brand deal value is $25-$60 per post, but without a published rate card they are likely leaving money on the table and slowing deal velocity — creators with rate cards close deals 40% faster.

Details

Use their Reels ER of 0.62% as their strongest selling metric and price Reels at a 20-40% premium over feed posts, in line with industry benchmarks. Additionally, consider positioning themselves for UGC work at beginner rates of $100-$500 per video, which is immediately accessible at their current tier and does not require a large following to command.

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Tonya Denmark - Family Travel Blogger with Teenagers's Instagram Engagement Rate: 0.36%