Dom Sheppard's InstagramEngagement

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domsheppard
Dom Sheppard

@domsheppard · 17.8K followers

0.00%

Top 20% of creators your size

$75-$250 per post

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LowAverageGoodExcellent
335
Median Likes
8
Median Comments
21
Posts Analyzed
$75 – $250per sponsored post

Based on 17.8K followers · 1.92% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @domsheppard to find brands, write emails, and help you close deals.

Your post rate

$75-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @domsheppard's $75-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @domsheppard's instagram audience is a fit and ask for $75-$250 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget From Reels to Posts

Static and carousel posts are generating a 2.01% ER while Reels are significantly underperforming at just 0.72% — nearly 3x lower.

Details

Since industry benchmarks show carousels averaging 0.55% and static images 0.45%, these posts are already outperforming those benchmarks, so doubling down on that format by publishing at least 2 posts for every 1 Reel will protect the overall 1.92% account ER and keep Dom Sheppard in the 'good' rating bracket for the tier.

Move 02

Drive Comments to Fix Lopsided Ratio

A like-to-comment ratio of 36.4:1 against a median of only 8 comments per post signals low conversational engagement, which is a red flag for brands given that 73% of them prioritize engagement rate over follower count.

Details

Adding a single, specific call-to-action question in every caption — for example, asking followers to choose between two options — will directly target that 8-comment median and push the overall ER closer to the 2.5-5% benchmark range for micro creators.

Move 03

Publish a Rate Card to Close Deals Faster

An estimated brand deal value of $75-$250 per post is currently leaving money on the table without a formal rate card, and creators who publish one close deals 40% faster.

Details

Based on 17,843 followers and the industry benchmark of $10-$25 per 1,000 followers for feed posts, Dom Sheppard can confidently quote $178-$446 per post, and should add a 25-50% usage rights fee and a 30-40% exclusivity premium on top of that base rate for any brand requesting those terms.

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Dom Sheppard's Instagram Engagement Rate: 1.92%